Atesimo: Blending Tradition and Innovation in Menswear Showroom Design by TEMP
TEMP has partnered with the menswear brand ATE SIMO to establish a new retail space on Wuyi Road in Shanghai, contributing to the emerging creative atmosphere of MIX320. ATE SIMO, founded by visual designer Liu Zehui (Ate) and fashion designer Lyu Shuo (Simo), sought to translate their brand ethos into a flexible yet authentic retail environment, marking their transition from online sales to a physical showroom.
Inspired by Shanghai Longtangs
Situated on the third floor of a restored building adjacent to a residential longtang, Atesimo draws inspiration from Shanghai’s cultural heritage. Echoing the visual language of old laundry drying racks, TEMP introduces a unique rigging display system characterized by retractable metal poles suspended from the ceiling. This innovative system, reminiscent of traditional longtangs with a modern twist, offers versatility in showcasing clothing and adapts to various heights with winches and pulleys.
Functional Flexibility
By strategically positioning cabinets, changing rooms, and a tea lounge along the perimeter of the space, TEMP creates an open central area suitable for diverse activities such as buying fairs, art exhibitions, and photoshoots. The absence of structural columns enhances spatial fluidity, allowing for seamless transformations of the showroom layout. The adaptable rigging system facilitates the display of artworks or clears the space for different events, underscoring the showroom’s multifunctional design.
Minimalist Elegance
ATE SIMO’s commitment to materiality and minimalism is reflected in the showroom’s design palette, where oak wood panels envelop the space. Recessed shelves and steel electrical outlets blend seamlessly into the minimalist backdrop, emphasizing both functionality and aesthetic coherence. The showroom’s entrance captivates visitors with a harmonious blend of order and innovation, featuring an antiquated mechanic doorbell and glimpses of exposed steel winches, symbolizing the brand’s dedication to craftsmanship amidst the age of mass-produced fashion.
Conclusion: Honoring Tradition, Embracing Modernity
Atesimo by TEMP represents a harmonious fusion of tradition and innovation, paying homage to Shanghai’s cultural heritage while embracing contemporary design principles. Through thoughtful spatial planning and inventive display solutions, the showroom not only showcases ATE SIMO’s menswear collection but also serves as a dynamic platform for creative expression and cultural exchange. As Shanghai’s urban landscape continues to evolve, Atesimo stands as a testament to the enduring relevance of craftsmanship and authenticity in the fashion industry.
