Innovative Market Concept: FRISTO, Frozen Market
FRISTO emerges as a novel concept in Villa María, offering a frozen food market experience that was previously unseen in the city. With a unique identity and a strategic location within the urban landscape, FRISTO aims to revolutionize the way frozen food products are consumed.
Design Concept: Evoking the Frozen
Material and Textural Choices
The design concept of FRISTO revolves around evoking the sensations of coldness, iciness, and exclusivity that are synonymous with frozen products. This is achieved through careful selection of materials, shapes, and textures that embody these characteristics.
Transforming Spatial Limitations
While the programmatic requirements of the project dictated specific infrastructure elements for product conservation and display, these constraints were viewed as opportunities rather than limitations. The interior surfaces of the building envelope were leveraged to enhance the overall design proposal, transforming functional modules into integral components of the spatial experience.
Visual Dynamics: Ceiling Installation
Illusion of Movement
A key feature of FRISTO is the ceiling installation, which consists of pointed transparent pieces arranged in geometric patterns. These elements create an illusion of movement reminiscent of water freezing into ice crystals. Glass rubber panels, suspended from metal rods attached to the ceiling, facilitate this dynamic effect, enhancing the visual appeal of the space.
Interplay of Light and Reflection
Transparent and iridescent elements within the installation interact with light to produce a mesmerizing interplay of brightness and tones. The brand’s logo and iconography, rendered in neon silhouettes, are reflected across various surfaces, imbuing the space with Fristo’s distinctive identity from multiple vantage points.
Customer Journey: Spatial Flow
Guided User Experience
Upon entering FRISTO, customers are greeted with a visual representation of the store’s layout, allowing them to navigate seamlessly through the space. The journey begins with product displays and self-service areas, leading to packaging and checkout stations where purchases are completed.
Minimalist Aesthetic: The Counter
The counter serves as a focal point of visual purity, crafted from a glass prism that appears to float above the floor. Complementary products are subtly showcased within translucent glass, inviting customers to explore further while maintaining a minimalist aesthetic.
Through its innovative design and strategic positioning, FRISTO redefines the frozen food market experience, offering customers a dynamic and visually engaging environment in which to explore and purchase high-quality frozen products.
