New Balance Unveils Fragrances Inspired by Box-Fresh Sneakers
New Balance has surprised enthusiasts with a groundbreaking release this year, unveiling not a sneaker, but a fragrance collection. The ‘Distilled’ series marks the Boston-based brand’s inaugural foray into the world of scents, comprising two distinct offerings: ‘Original’ and ‘Court.’
A Scent of Freshness
Deviating from traditional colognes’ floral and woody compositions, the ‘Distilled’ fragrances capture the essence of a pristine pair of sneakers. ‘Original’ pays homage to New Balance’s timeless designs, blending notes of leather, suede, rubber, cotton socks, and freshly-cut grass. On the other hand, ‘Court’ channels the spirit of performance basketball models, incorporating leather, suede, basketball rubber, and hardwood floor aromas.
Crafted from premium ingredients such as Australian sandalwood, Australian White Cypress, juniper berry wild tyrol essential oil, and leather accord, these fragrances promise a sensory journey reminiscent of stepping into a brand new pair of sneakers.
Exclusive Release
The New Balance ‘Distilled’ series made its debut on December 19, with an exclusive launch at the newly opened New Balance Grey Store in Sydney, Australia. Limited to the first 100 customers, this release underscores the brand’s commitment to innovation and exploration beyond footwear.
While the fragrances’ availability is initially restricted to the Australian market, the reception and demand may pave the way for wider distribution in the future. As enthusiasts eagerly anticipate their olfactory experience, New Balance sets a precedent for innovation in both fashion and fragrance realms.
